Text messaging has become the most useful tool in nearly all walks of life. People use it to stay in touch with their loved ones, as it’s the easiest and quickest way of communicating. But in the past few years, it has made its mark in the marketing industry as one of the most effective strategies for business growth. New to the idea of using mass texting campaigns to grow your business? Read on to find out all you need to know about this incredible marketing strategy.
Quick Communication and Great Response Rate
Perhaps one of the biggest advantages of using a text message service to get in touch with your clientele is just how easy and quick it can be. Instead of sending out lengthy email campaigns, you can rely on crafting a short and crisp message that has a better chance of being read, given today’s fast-paced environment. Surveys have indicated that the open rate of text messages goes over 98%! These scores promise visibility to your customers, as opposed to a relatively lower open rate for emails. It’s also easier for consumers and business teams to communicate via text, saving time for everyone involved.
Build Your eWOM (Word of Mouth)
Word-of-mouth is an important testament a business can put on display to build credibility. There might be many customers who absolutely love your product or services but haven’t given you a review yet. It’s easier to just check back with them via a text message every time they purchase a product or service from you. For instance, you can thank them for choosing your product/service and request a google rating, followed by a link where they can leave you the rating stars and drop a few words about what they think of your business. It’s a win-win because it allows your customer to feel seen and important and that you care for their feedback while building a stellar reputation for your business.
Great Alternative to Push Notifications
In case you do not have an application of your product or business, SMS messages can be an excellent alternative to push notifications. You can use them to announce upcoming sales, introduce new products, or simply encourage customers to visit if it’s been a while. There are endless ways to re-engage dormant customers; just make sure that you adhere to simple principles like expressly asking for consent before having your customers subscribe to the text alerts so you’re not perceived as spam.
Consider Using a Web-to-Text Widget
With the advancement in technology, business messaging services are now offering a number of options when it comes to enhancing your marketing efforts. Consider opting for a text service that allows you to add a Web-to-Text widget to your website. These widgets can forward a customer accessing your site to your text service, letting them interact with your company without waiting for a live agent—on their own time. Text messaging is the most popular mode of communication for a reason: people are comfortable using it because it gives them the freedom to respond at a time of their choosing while making sure they do not miss out on anything important.
Text Campaigns to Boost Sales
By far, the most important use of text messaging in the marketing business across industries is text campaigns. All you need is data on your target demographics, a solid recipient list of active customers, and a neatly designed text campaign. It is also one of the most efficient ways of marketing compared to email marketing or social media. Because text messages are short, promoting your business in a few lines can easily capture the short attention span of your audience. Do not forget to include strong, compelling CTAs (call-to-action) to engage your consumers.
Conclusion
The potential of using messaging to grow your business is endless, and there are many creative ways of going about it. If you’re convinced that using mass texting is the next right step for your business, keep the points shared above in your mind and get started. You might end up achieving your quarterly goals a lot sooner than you imagined if you leverage text messaging.
